Magefesa

Magefesa

The Michelin Guide Spain & Portugal 2012 has been launched. Every year, the popular guide awards one to three stars to a small percentage of restaurants and hotels of outstanding quality. One star indicates "a very good restaurant in its category," two stars "excellent cooking, worth a detour", and three stars “exceptional cuisine, worth a special journey."

MICHELIN inspectors visit all establishments anonymously, pay their own bills and make their decisions independently. Stars are awarded on a consensus basis according to five criteria that are the same everywhere around the world: product quality, preparation and flavors, the chef's personality as revealed through his or her cuisine, value for money, and consistency over time and across the entire menu.

This year, five Spanish restaurants were awarded three stars: Akelare and Arzak in San Sebastián, Martín Berasategui in Lasarte-Oria (Guipúzcoa), Sant Pau in Sant Pol de Mar (Barcelona) and El Celler de Can Roca in Gerona. Despite the severe economic crisis Spain is facing, the 2012 edition includes a total of 14 additions (3 new two stars and 11 new one star). “Quality has improved and the true values of Iberian cuisine are reflected more fully than ever on restaurant menus” a Michelin representative has stated on a press release.

The MICHELIN guide Spain & Portugal application for iPhone or iPod Touch will go on sale in March 2012 for €7.99. It offers a complete presentation of each restaurant (including contact details, awards and amenities, opening periods, prices and comments). All you´ll need to do is locate it on a map, and you´ll be able to book a table directly via your iPhone. Then, share your experience with other gourmet dinners.

Monday, 23 January 2012 09:42

Gastrofestival arrives in Madrid

For 15 days in a row gastronomy will become the main course of the cultural agenda in the capital city. 

Starting January 23, the festival will pay tribute to the culinary art from multiple perspectives. Over 300 establishments will be involved to cover the vast program, distributed in five areas: Experiencias Sensoriales, Gastrocultura, Madrid Gastronómico, Gastrofashion, Gastrosalud y Enocultura. From menus prepared by international chefs at renowned hotels and restaurants throughout the city to culinary routes and wine tastings, the event will turn Madrid into a great feast for the senses.

On its third edition Gastrofestival introduces some new features. Activities aimed at highlighting the importance to develop healthy eating habits such as nutrition workshops, healthy cooking classes, organic menus in featured restaurants, and sophisticated beauty treatments with fruits, chocolate or spices are some of the most anticipated this  year.

And to probe gastronomy is an art such as painting, design and literature, Gastrofestival Madrid crosses the borders of professional kitchens to offer guided visits to museums, special promos in fashion, as well as a cycle of cinema dedicated to food at the National Film Archive.

Gastrofestival programme:

http://www.esmadrid.com/gastrofestival/index.php/es/ficha/2/programa

Magefesa revolutionizes  the Spanish & International gastronomy scene with the help of prestigious chef Pacho González De Miguel.

As well as being a kitchenware and small appliance leading brand  who offers some of the most competitive products in the market, at Magefesa we have taken our passion one step further providing  you with the most  delicious recipes to prepare with your Magefesa cookware.

We are proud to introduce our chef and culinary consultant Pacho González de Miguel, who will be in charge to teach us how to cook the yummiest and most versatile recipes. He will cover all cooking aspects: from simple stocks to accompany your recipes to the most fancy dishes for a more formal dinner. He will also give us valuable tips so we can master some of the most basic cooking techniques as well as giving expert advice on how to maintain your Magefesa products in optimal conditions. 

So if you don’t cook on a regular basis or you are not very skilled in the kitchen, don’t worry, Pacho is here to share both the joy of cooking and how to make tasty food that is simple and  easy to prepare!.

We hope you are as excited as we are with the arrival of chef Pacho to our team. Through our mainly diffusion channels, we will launch our new cooking sections under the expert eye of Pacho.

www.magefesausa.com & www.e-magefesa.com websites:

On both sites, you can find a wide selection of recipes organized by categories (appetizers, desserts, etc.), general guidelines on how to clean and maintain your  products  in optimal conditions and  some of the best kept cooking secrets!

Our wordpress blog is another place where we provide you with exclusive news as well as extended articles about Magefesa products and suitable recipes to make the most of your cookware.

Youtube Channel:

Our chef Pacho will give us  step by step instructions on how to prepare featured recipes,  with some tutorial videos on both easy and  more elaborate meal.

Facebook:

As we always do on Facebook, we will keep you up to date with the latest cooking news and bring you  the most innovative recipes, as well as running great contest and promotions for our fans and friends.

Soon we will be launching a new section: Ask Pacho, where all of you will have the  chance to ask our  expertise chef  Pacho all the questions about  the recipes, preparation  process of the dishes, cooking tips and techniques…. so that your dishes come out perfect!.

Twitter:

Another Magefesa communication channel for those who don´t have a facebook  account and want to be in touch with us.

So you are all invited to enjoy our new gastronomy sections! Hoping we can help you to improve your cooking skills and encourage you to get more experimental in the kitchen so you can surprise your family and friends with new, exciting textures and flavors!.

The 2012 Walmart exhibition, held in Guatemala, will be the scenario for the launch of newly improved Magefesa products in Central America. 

The event, the largest sale exhibition in this part of the world, offers both the manufacturers and distributors the chance to meet and close profitable distribution agreements at an international scale through the prominent supermarket chain, with the assistance of more than 1,000 executives and Walmart buyers who will meet with the representatives of the participant brands from around the world.

Magefesa, as a leading and representative brand of Spanish household goods overseas, will take part at the event with its timeless, best selling products.
The pressure cooker will take an important role at the show for its quality and design “made in Spain” with the best conditions of durability and usability. As a representative of its line of pressure cookers the company will  display in a prominent place at the stand efficiency icon : Practika Plus.

This super fast pressure cooker, made of stainless steel, beats records when it comes to cooking times, reduced by up to 70% when compared to traditional stovetop cooking methods.  It is compatible with all kinds of hobs including induction, and very safe thanks to its five safety mechanisms: automatic locking system, pressure sensor, its safety and regulating valves, and a lid window. A must-have cooking tool every kitchen should have in today’s modern world. 

At Magefesa we are proud to have loyal  customers throughout many countries in Central and South America, and make sure our quality and long lasting ” made in Spain” products  reach every corner of the world.

The International Home and Houseware Show in Chicago (IHHS) is the most important in the country and one of the most important shows in the world. In its latest edition, it gathered 2,100 companies from over 40 countries, a 4 day event where vendors and industry professionals meet each year.

According to Derek Millar, Vice-President of International Housewares Association(IHA): "the International Home and Housewares Show has become a market  who is driven by design, promising to attract  many new international buyers interested in introducing new designs and trends in their own markets".

The fair, known for its careful organization, is structured around several pavilions, distributed in the following way: a cookware pavilion, another for small household appliances, and the one reserved to organization and maintenance purposes. On the previous edition renowned Chefs had a prominent role at the fair, where they could be seen doing demonstrations with different products from pots and pressure cookers to basic everyday kitchen utensils. Not to mention the exceptional venue at impressive Mc Cormick Place, definitely a plus for attendees.

As every year, Magefesa will take part on the show, introducing the latest in cookware and promoting the health benefits of Mediterranean cuisine from exhibitor number.

For the occasion, Magefesa will exhibit its most emblematic products, from pressure cookers and cookware sets to tableware and teapots, and will launch two new exciting products: a convenient frittata pan and traditional Spanish polished steel paella pans, hoping they will delight the American public.

The Spanish brand will also introduce its new gastronomic adviser: Pacho Gonzalez de Miguel, a renowned Spanish chef with more than twenty years of experience. Being part of the development and innovation process of the Mediterranean cuisine, he has worked in many restaurants throughout the country. Always surrounded by great professionals he has provided his particular vision of the international and Spanish cuisine from their different perspectives and develop the ability to know what ingredients would best suit each dish, as well as master the most refined culinary techniques.

As the culinary expertise of the company, Pancho will cook some the most sophisticated yet simple to make recipes, using the brand products. He will also show attendees the versatility of certain products such as the pressure cooker, converted now into a multi-functional tool who can cook traditional stews cook and many other dishes like a fish cake that you would never imagine preparing in it.

In our ongoing please our loyal American customers, Magefesa will have chef Pacho preparing some of the countries’ favorite dishes, cooked in the healthiest way possible with our products. He will also play an important role at the fair by offering practical advice on how to use and care for our products, as well as answering any questions regarding the preparation of both  the  traditional American  and Spanish recipes featured on the show.

On the latest edition of the prestigious international fair the Magefesa stand witnessed an spectacular turnout of visitors. A regular exhibitor at the show for many years, Magefesa launched the latest on its "Made in Spain" cookware products. From a new exciting line of polished steel paella pans and nonstick frittata pans to improved versions of US best selling pressure cooker and cookware sets.

On the pursue to promote the healthy Mediterranean diet in the U.S.,Magefesa exhibited its products from a more dynamic and didactic perspective, promoting  the "Made in Spain" value through professional cut and tasting of Iberian ham, and the sampling of  assorted tapas. All carried out by the experts hands of the brand´s new gastronomic adviser, Pacho González De Miguel, a renowned chef from Spain with more than twenty years of experience. An important figure in the development and innovation process of the Mediterranean cuisine, he has worked in numerous well known restaurants throughout the country.


The success of the brand at the fair this year rooted in the careful design and display of products on the exhibitor, along with the tasting of emblematic Spanish products such as Iberian ham, and the projection of a full video on the 60-year-history of the company, all of which attracted a  big number of vendors and distributors alike, who showed great interest on the brand and closed substantial sale agreements with the company in the US.

The award, established by the Mediterranean Diet Foundation Board of Trustees on December 1st, 2011 aims at rewarding people and organizations that promote or actively participate in projects to warn people about the need to follow healthy habits to prevent the development of severe diseases related to diet and lifestyle.
The Foundation awarded Michelle Obama, First Lady of the United States, on the first edition of the award “in recognition of her active and valuable work in promoting physical activity and healthy eating habits among children”, in order to fight obesity among American children and teenagers through the campaign Let’s Move.
The initiative was launched in 2010 and, according to the Executive Vice President of the Foundation, Francisco Sensat,“It is of great importance since it is likely to be followed by other countries"
For more information on the Let’s Move program, please visit: http://www.letsmove.gov

The Summer Fancy Food Show, the leading international event dedicated to food lovers of the world will be taking place next June 17th through the 19th in Washington, DC.
More than 2,400 exhibitors representing over 80 countries will have on display some of the world’s finest chocolates, olive oils, cheeses, salsas, spices, teas, and thousands of natural and organic products.
Among the 30+ companies presenting Spain at the show, Fermín, Bajamar, Jolca Olives, Grupo Ybarra, the Basque Cheese Company, Loreto Specialty Foods, Castillo de Canena, Landaluz Andalusian Fine Food, Conservas de Cambados, Chocolate Organiko, Oleoestepa, Embutidos Goika, Vianoleo, Queserías Entrepinares, and Horno de San Juan,  
just to name a few.

As on previous editions, the event will feature a vast program of activities including educational workshops, live cooking demonstrations and one of the most anticipated events, the Sofi Awards Ceremony with renowned Spanish chef Jose Andres as one of the host, and an artisan cheese from the Spanish region of Extremadura among the finalist.
The show will be offering a targeted area on the lower level “What’s new, What´s hot” dedicated to newly launched products from around the world. Chili-Lemon dark chocolate, hummus chips, and a new cola drink with nut, cinnamon, nutmeg, and cardamom accents from the company behind Q Tonic, Q Ginger and Q Club are some of the new exciting products this year.

http://www.specialtyfood.com/

For a second year in a row the salmantine company Fermin, has been awarded gold in the United States Sofi Awards, by its Iberian smoked pancetta in the category of meats, pâtés and fish, beating the other two finalists, both based in the United States.

This edition of the Sofi Award, awarded annually to drinks and foods from around the world who stand out for their exceptional quality, was hosted by the Spanish chef José Andres, counting with nearly 2,000 aspirants.

"It has been an honor for us to receive such an important international award for the second time” says Santiago Martín, President of Fermín. “It recognizes our constant efforts to always ensure the highest quality in our products as well as to provide our consumers from around the world with the best service” 

Established in 1956, the family owned company who specializes in pork products was the first slaughterhouse in Spain certified to export of Iberian ham to the United States. A few years ago Fermín opened up its own subsidiary company in New York, FERMÍN USA, having chef José Andrés as a partner.


Since we first introduced our pressure cookers to the U.S.market in the mid-1980s they have become a favorite among many expert cooks and food enthusiasts.

Sassy Knutson, a Personal Chef and founder of the website   has tested our Super Rapid III pressure cooker with a tasty vegetarian lentil soup recipe. 

Here is a bit more about Sassy, and what she has to say about our cooker.

"Back in 2003, I was a Personal Chef looking for ways to decrease the time I spent in the homes of my clients preparing beans, soup, and stews.  A friend suggested I try pressure cooking.  

Well, my previous experience with pressure cookers was SCARY, to say the least (remember the old jiggle-top cookers?  Ack!).  But she explained pressure cooking had come a LONG way, and recommended I check out Magefesa’s Super Rapid II.  I fell in love instantly, and was whipping up beans in no time at all.  The Super Rapid II will always hold a special place in my heart.  

So I was VERY excited when I heard Magefesa came out with an updated model, the Super Rapid III.  I’ve been playing around with this new cooker, and WOW I am so impressed.   

The first thing I noticed is the Super Rapid III is not as heavy as the Super Rapid II.   So it’s easier to handle and carry, which is important when dealing with hot foods.

The Super Rapid II is also very, very quiet, from the time you lock on the lid until your cooking is complete.  In fact, I’d be willing to bet it just might be the quietest cooker on the market today.  

In addition, it’s extremely responsive, and quite easy to regulate the temperature.  (Even on my electric stovetop!)  Once high pressure is reached, the cooker retains the pressure well.  So you can actually shut the heat off or remove the cooker from the burner and the cooker will stay at high pressure for quite a while, which conserves energy.

What I love so much about the Super Rapid line of cookers are the short handles on both sides of the cooker, which stay cool enough to handle.  This is especially important when you want to carry your cooker over to the sink to “quick release” the pressure.

Anyone familiar with the Super Rapid II will know that pressure cooking was made simple because of the small red button in the lid (Pressure Indicator) that signifies low or high pressure.   Well, I’m happy to say that the Super Rapid III carries on this tradition.  Simply allow the small red button to rise to the first line to reach low pressure, and the second line to reach high pressure.  How easy is that?  

All in all, I am overjoyed that Magefesa chose to update their Super Rapid II into this fantastic new edition, the Super Rapid III.   

Here’s a yummy recipe I made in the Super Rapid III – hope you enjoy!" 


Patty “Sassy” Knutson

Chief Cook and Bottle Washer

VeganCoach.com

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