Olive Oil from Spain, a promotional campaign carried out by several Spanish olive oil Associations, has partnered with prestigious Kendall College in Chicago to host “Explore Spain, Rich in Flavor and Heritage”. The event, which is open to the general public, is aimed at educating attendees about the multiple uses of olive oil and will give participants the opportunity to learn how to distinguished flavors of olive oil through an exciting tasting. This will include four different Spanish olive varieties: arbequina, hojiblanca, cornicabra and picual and will be hosted by renowned olive oil expert from Spain, Alfonso J. Fernandez. The promising event, followed by a tapas and wine reception, will take place on Friday, October 7th 2011, 6-8 p.m. at the Kendall College of Culinary Arts, 900 N. Branch St., Chicago. Don’t miss out! It is open to the public but has limited seating availability. To RSVP for the event by Sept. 26, please visit www.commonthreads.org The funds from ticket sales will benefit the non-profit organization Common Threads. For more information on “Olive oil from Spain”, visit www.oliveoilfromspain.com

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The International Home and Houseware Show in Chicago (IHHS) is the most important in the country and one of the most important shows in the world. In its latest edition, it gathered 2,100 companies from over 40 countries, a 4 day event where vendors and industry professionals meet each year.

According to Derek Millar, Vice-President of International Housewares Association(IHA): "the International Home and Housewares Show has become a market  who is driven by design, promising to attract  many new international buyers interested in introducing new designs and trends in their own markets".

The fair, known for its careful organization, is structured around several pavilions, distributed in the following way: a cookware pavilion, another for small household appliances, and the one reserved to organization and maintenance purposes. On the previous edition renowned Chefs had a prominent role at the fair, where they could be seen doing demonstrations with different products from pots and pressure cookers to basic everyday kitchen utensils. Not to mention the exceptional venue at impressive Mc Cormick Place, definitely a plus for attendees.

As every year, Magefesa will take part on the show, introducing the latest in cookware and promoting the health benefits of Mediterranean cuisine from exhibitor number.

For the occasion, Magefesa will exhibit its most emblematic products, from pressure cookers and cookware sets to tableware and teapots, and will launch two new exciting products: a convenient frittata pan and traditional Spanish polished steel paella pans, hoping they will delight the American public.

The Spanish brand will also introduce its new gastronomic adviser: Pacho Gonzalez de Miguel, a renowned Spanish chef with more than twenty years of experience. Being part of the development and innovation process of the Mediterranean cuisine, he has worked in many restaurants throughout the country. Always surrounded by great professionals he has provided his particular vision of the international and Spanish cuisine from their different perspectives and develop the ability to know what ingredients would best suit each dish, as well as master the most refined culinary techniques.

As the culinary expertise of the company, Pancho will cook some the most sophisticated yet simple to make recipes, using the brand products. He will also show attendees the versatility of certain products such as the pressure cooker, converted now into a multi-functional tool who can cook traditional stews cook and many other dishes like a fish cake that you would never imagine preparing in it.

In our ongoing please our loyal American customers, Magefesa will have chef Pacho preparing some of the countries’ favorite dishes, cooked in the healthiest way possible with our products. He will also play an important role at the fair by offering practical advice on how to use and care for our products, as well as answering any questions regarding the preparation of both  the  traditional American  and Spanish recipes featured on the show.

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On the latest edition of the prestigious international fair the Magefesa stand witnessed an spectacular turnout of visitors. A regular exhibitor at the show for many years, Magefesa launched the latest on its "Made in Spain" cookware products. From a new exciting line of polished steel paella pans and nonstick frittata pans to improved versions of US best selling pressure cooker and cookware sets.

On the pursue to promote the healthy Mediterranean diet in the U.S.,Magefesa exhibited its products from a more dynamic and didactic perspective, promoting  the "Made in Spain" value through professional cut and tasting of Iberian ham, and the sampling of  assorted tapas. All carried out by the experts hands of the brand´s new gastronomic adviser, Pacho González De Miguel, a renowned chef from Spain with more than twenty years of experience. An important figure in the development and innovation process of the Mediterranean cuisine, he has worked in numerous well known restaurants throughout the country.

The success of the brand at the fair this year rooted in the careful design and display of products on the exhibitor, along with the tasting of emblematic Spanish products such as Iberian ham, and the projection of a full video on the 60-year-history of the company, all of which attracted a  big number of vendors and distributors alike, who showed great interest on the brand and closed substantial sale agreements with the company in the US.

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