Wednesday, 23 September 2015 00:00

Magefesa hires Karlos Arguiñano

This way, the brand is naturally associated to the leader of the kitchen in the Spanish media. The cook will use the entire MAGEFESA kitchenware and appliances line in his daily cooking show. Furthermore, there will be an internal space of 120 seconds on Thursdays where an explicit mention of the products and brand promotion will be made.

This action is part of an ambitious marketing plan that the brand has designed to bring the small appliance back to the Spanish market.






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