On the latest edition of the prestigious international fair the Magefesa stand witnessed an spectacular turnout of visitors. A regular exhibitor at the show for many years, Magefesa launched the latest on its "Made in Spain" cookware products. From a new exciting line of polished steel paella pans and nonstick frittata pans to improved versions of US best selling pressure cooker and cookware sets.

On the pursue to promote the healthy Mediterranean diet in the U.S.,Magefesa exhibited its products from a more dynamic and didactic perspective, promoting  the "Made in Spain" value through professional cut and tasting of Iberian ham, and the sampling of  assorted tapas. All carried out by the experts hands of the brand´s new gastronomic adviser, Pacho González De Miguel, a renowned chef from Spain with more than twenty years of experience. An important figure in the development and innovation process of the Mediterranean cuisine, he has worked in numerous well known restaurants throughout the country.


The success of the brand at the fair this year rooted in the careful design and display of products on the exhibitor, along with the tasting of emblematic Spanish products such as Iberian ham, and the projection of a full video on the 60-year-history of the company, all of which attracted a  big number of vendors and distributors alike, who showed great interest on the brand and closed substantial sale agreements with the company in the US.

The award, established by the Mediterranean Diet Foundation Board of Trustees on December 1st, 2011 aims at rewarding people and organizations that promote or actively participate in projects to warn people about the need to follow healthy habits to prevent the development of severe diseases related to diet and lifestyle.
The Foundation awarded Michelle Obama, First Lady of the United States, on the first edition of the award “in recognition of her active and valuable work in promoting physical activity and healthy eating habits among children”, in order to fight obesity among American children and teenagers through the campaign Let’s Move.
The initiative was launched in 2010 and, according to the Executive Vice President of the Foundation, Francisco Sensat,“It is of great importance since it is likely to be followed by other countries"
For more information on the Let’s Move program, please visit: http://www.letsmove.gov

The Summer Fancy Food Show, the leading international event dedicated to food lovers of the world will be taking place next June 17th through the 19th in Washington, DC.
More than 2,400 exhibitors representing over 80 countries will have on display some of the world’s finest chocolates, olive oils, cheeses, salsas, spices, teas, and thousands of natural and organic products.
Among the 30+ companies presenting Spain at the show, Fermín, Bajamar, Jolca Olives, Grupo Ybarra, the Basque Cheese Company, Loreto Specialty Foods, Castillo de Canena, Landaluz Andalusian Fine Food, Conservas de Cambados, Chocolate Organiko, Oleoestepa, Embutidos Goika, Vianoleo, Queserías Entrepinares, and Horno de San Juan,  
just to name a few.

As on previous editions, the event will feature a vast program of activities including educational workshops, live cooking demonstrations and one of the most anticipated events, the Sofi Awards Ceremony with renowned Spanish chef Jose Andres as one of the host, and an artisan cheese from the Spanish region of Extremadura among the finalist.
The show will be offering a targeted area on the lower level “What’s new, What´s hot” dedicated to newly launched products from around the world. Chili-Lemon dark chocolate, hummus chips, and a new cola drink with nut, cinnamon, nutmeg, and cardamom accents from the company behind Q Tonic, Q Ginger and Q Club are some of the new exciting products this year.

http://www.specialtyfood.com/

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