Friday, 23 March 2012 14:03

Magefesa success at the 2012 Home and Housewares Show in Chicago

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On the latest edition of the prestigious international fair the Magefesa stand witnessed an spectacular turnout of visitors. A regular exhibitor at the show for many years, Magefesa launched the latest on its "Made in Spain" cookware products. From a new exciting line of polished steel paella pans and nonstick frittata pans to improved versions of US best selling pressure cooker and cookware sets.

On the pursue to promote the healthy Mediterranean diet in the U.S.,Magefesa exhibited its products from a more dynamic and didactic perspective, promoting  the "Made in Spain" value through professional cut and tasting of Iberian ham, and the sampling of  assorted tapas. All carried out by the experts hands of the brand´s new gastronomic adviser, Pacho González De Miguel, a renowned chef from Spain with more than twenty years of experience. An important figure in the development and innovation process of the Mediterranean cuisine, he has worked in numerous well known restaurants throughout the country.

The success of the brand at the fair this year rooted in the careful design and display of products on the exhibitor, along with the tasting of emblematic Spanish products such as Iberian ham, and the projection of a full video on the 60-year-history of the company, all of which attracted a  big number of vendors and distributors alike, who showed great interest on the brand and closed substantial sale agreements with the company in the US.

Read 3155 times Last modified on Wednesday, 18 May 2016 08:37

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